01 / Live Performance
Music, Dance & Theatre
The Performance Stage brings traditional dance, contemporary music and theatre into the festival experience.
AIC FESTIVAL 2027
Artists.
Artists.
Culture in Motion.
A celebration of music, dance, theatre, crafts, fashion, visual arts, food and digital creativity at the heart of Arusha.
The Creative Community
Celebrating creative expression across cultures.
AIC Festival brings together artists and cultural practitioners from Tanzania and beyond, creating a shared platform for cultural expression, heritage and exchange.
The festival's artistic programme connects performance, exhibition, crafts, fashion, food and digital creativity with the wider tourism and creative economy.
Creative Expression
Many traditions. Many voices. One festival.
AIC creates space for different forms of artistic practice and cultural participation.
02 / Craft
Traditional Crafts
Craftspeople and artisans showcase handmade work and cultural products through the Arts & Culture Marketplace.
03 / Identity
Fashion & Cultural Clothing
Clothing and fashion provide a powerful expression of identity, heritage and contemporary creativity.
04 / Visual Arts
Fine Art & Creative Products
Visual artists and creative producers contribute to the exhibition and marketplace experience.
05 / Digital Creativity
Photography & Content Creation
The Digital Creative Lab creates space for youth-led tourism photography and content creation.
06 / Living Culture
Traditional Food & Culinary Culture
Food forms part of the festival's cultural experience, bringing people together through shared traditions.
A Platform for Talent
At least 1,000 artists and cultural practitioners.
AIC Festival aims to provide a platform for young artists and cultural practitioners, including craftspeople, musicians and dancers from Tanzania and around the world.
The festival also creates opportunities for cultural talent to connect with tourism businesses and the wider creative economy.
1,000+
Artists & Cultural Practitioners
Festival participation target
Creative Opportunities
More than a stage.
AIC connects artistic expression with exhibition, performance, digital creativity, tourism and enterprise.
Exhibition
Showcase fine art, traditional crafts, fashion and other creative products through the marketplace.
Performance
Bring music, dance and theatre to the Performance Stage.
Digital Creativity
Explore tourism photography and content creation through the Digital Creative Lab.
Creative Economy
Connect cultural work with tourism businesses, enterprise and wider economic opportunities.
AIC Festival 2027
Bring Your Culture to AIC
Artists, cultural practitioners and creative enterprises are invited to be part of a festival that celebrates heritage, creativity and connection.