01
Day 1 · 22 July 2027
Opening & Cultural Heritage
The festival opens with cultural expression and activities that celebrate heritage, identity and community participation.
AIC FESTIVAL 2027
Culture, Creativity
Culture, Creativity
& Opportunity.
A five-day festival programme bringing together cultural heritage, arts, tourism, enterprise, financial inclusion and community participation.
Explore the programme
The AIC Experience
A five-day platform for culture, creativity and opportunity.
AIC Festival brings together cultural heritage, arts, tourism, creative enterprise, financial inclusion and community participation within a dedicated five-day programme.
The programme combines exhibitions, performances, business engagement, learning opportunities and community activities across the festival.
The Festival Journey
Five days, five distinct chapters.
Each day brings a different emphasis while contributing to the wider AIC Festival experience.
02
Day 2 · 23 July 2027
Arts & Culture Marketplace
A dedicated marketplace for creative expression and products, including fine art, traditional crafts, fashion and cultural experiences.
03
Day 3 · 24 July 2027
Tourism Value Chain Summit
Connecting youth enterprises, tourism businesses, investors and other stakeholders around opportunities within Arusha's tourism value chain.
04
Day 4 · 25 July 2027
Financial Inclusion Hub
Practical support around financial literacy, business registration, enterprise development and access to financial services.
05
Day 5 · 26 July 2027
Culture and Community Integration
Community-focused activities using cultural games to encourage participation, interaction and social connection.
Explore the Festival
Explore the AIC Programme.
Discover the programme activities connecting culture, creativity, tourism, enterprise, financial inclusion and community participation.
01 / Performance
Performance Stage
Traditional dance, contemporary music and theatre provide a central platform for cultural expression.
02 / Marketplace
Arts & Culture Marketplace
Fine art, handicrafts, fashion and creative products.
03 / Digital
Digital Creative Lab
Youth-led photography, content creation and digital creative work connected to tourism.
04 / Business
B2B Networking Lounge
Structured connections between youth enterprises, tourism operators and commercial partners.
05 / Inclusion
Financial Inclusion Hub
Financial literacy, business registration and enterprise support activities.
Beyond the Stage
Connecting culture with the tourism value chain.
The programme connects cultural practitioners and young people with tourism businesses, enterprises, communities and other stakeholders.
It combines cultural celebration with opportunities for enterprise development, networking, financial literacy, tourism engagement and community participation.
Explore Arusha & Tourism
Culture
Heritage, performance and cultural expression
Creativity
Arts, crafts, fashion and creative enterprise
Tourism
Engagement across the tourism value chain
Opportunity
Enterprise, financial inclusion and participation
AIC Festival 2027
Be Part of the Experience
Register your interest and stay connected as the AIC Festival programme develops.